Freshly Pressed

Mía is a local juice truck that brings Vietnamese culture to life through a selection of sugarcane-based beverages. Invoking a sense of nostalgia, the inspiration for the truck’s design comes from drinking sugarcane juice in a bag along the streets of Vietnam. Utilizing the colors from the drinks, sugarcane, and fruits for the illustrations on the truck, menu, and stickers.

Tools Used: Adobe Illustrator

Project Type: Illustration & Branding Design